June 05, 2013 at 04:00PM Keeping Drug Advertising Honest and Balanced

Drug companies spend $25 billion a year in the U.S. promoting prescription medications, including a growing amount spent of direct-to-consumer advertising. Thomas Abrams, director of FDA’s Office of Prescription Drug Promotions (OPDP), discusses what his staff does to monitor for truth and balance.



via FDA Consumer Health Information Updates http://www.fda.gov/ForConsumers/ConsumerUpdates/ucm355270.htm